Frank | D&AD New Blood Awards Winner 2021 | Penguin UK brief
It’s hard being a teenager. They have little say in their education, and even less in society. With Brexit, climate crisis, sexism and racial inequality, it’s no wonder that more than 60% of Gen Z are feeling pessimistic about what’s to come. So what can they do as they watch their future being written for them, without them?
We recognise that something needs to change. So we’ve reimagined the role of storytelling, to give students a place to dive deeper into what matters to them, whether it’s fighting racism, dealing with puberty or falling in love. Gen Z’s words matter and we want them to be heard.
Meet Frank. Not just a platform, but a movement, where words have power.
We recognise that something needs to change. So we’ve reimagined the role of storytelling, to give students a place to dive deeper into what matters to them, whether it’s fighting racism, dealing with puberty or falling in love. Gen Z’s words matter and we want them to be heard.
Meet Frank. Not just a platform, but a movement, where words have power.
This project is a response to the 2021 D&AD New Blood brief from Penguin UK, that challenged designers to "reimagine the role of books, reading and authors for secondary school students in the UK and enable young adults to engage with a wider range of books and authors who reflect a diverse and inclusive society."
